On 14 June 2019, the Advertising Standards Authority, the UK’s advertising watchdog, introduced new rules which target ads featuring gender stereotypes likely to cause harm, or serious or widespread offence. The ban was imposed because the regulator found some portrayals could contribute to “limiting people’s potential”.

Dr. Alexandros Antoniou, Lecturer in Media Law, takes a look at the first ever ads to have been formally investigated by the Authority under its new rules. His piece on The International Forum for Responsible Media, can be accessed here.